Brandon Slicker

Marketing Operations Lead @Riso, Inc

US

Developing comprehensive marketing plans to promote the company’s products (inkjet and digital duplicators) and enhance brand recognition.· Analyzing market trends, customer needs, and competitive landscape to inform strategic decisions.· Planning, executing, and overseeing marketing campaigns across various channels (digital, print, events, etc.) to drive sales and customer engagement.· Administrating CRM systems to manage customer relationships, track interactions, and leverage data for targeted marketing campaigns.· Supervising the creation of marketing materials such as brochures, ads, websites, and social media content.· Implementing SEO strategies to enhance online visibility and improve search engine rankings.· Collaborating with the sales team, especially the dealer sales division, to provide them with necessary marketing tools and materials.· Managing the marketing budget and ensuring funds are allocated effectively to maximize ROI.· Working closely with the dealer network to support their marketing efforts and ensure they have the resources needed to sell the company’s products.· Monitoring and analyzing the performance of marketing activities and campaigns, and adjusting strategies as needed.· Reporting on marketing activities and performance to senior management and other stakeholders.

Slippery Rock University of Pennsylvania

Bachelor's degree