Brandon Pouncy
Chief Marketing Officer @Ivmg Llc Dba Abc Lead Gen
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WORK HISTORY
Chief Marketing Officer @Ivmg Llc Dba Abc Lead Gen
Overseeing marketing departmentEvaluating and developing our marketing strategy and marketing planPlanning, directing, and coordinating marketing effortsCommunicating the marketing planResearching demand for our products and servicesCompetitor researchWorking with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfactionIdentifying potential customersDeveloping promotions with advertising managersUnderstanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projectionsCompiling lists describing our offeringsDeveloping and managing advertising campaignsBuilding brand awareness and positioningSupporting sales and lead generation effortsCoordinating marketing projects from start to finishOrganizing company conferences, trade shows, and major eventsOverseeing social media marketing strategy and content marketingDevelop a growth strategy focused both on financial gain and customer satisfactionConduct research to identify new markets and customer needsArrange business meetings with prospective clientsPromote the company’s products/services addressing or predicting clients’ objectivesPrepare sales contracts ensuring adherence to law-established rules and guidelinesKeep records of sales, revenue, invoices etc.Provide trustworthy feedback and after-sales supportBuild long-term relationships with new and existing customersDevelop entry level staff into valuable salespeople
EDUCATION
California State University-Long Beach
Marketing Research
ABOUT BRANDON POUNCY
“Always deliver more than expected.”
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