Brandon Moyers

Social Advertising Manager @Bluetent

Knoxville, TN, US

Create and manage paid advertising campaigns in Facebook Ads Manager with knowledge of A/B testing, custom audiences, and excellent budget management• Develop, implement, and manage organic and paid social media campaigns• Analyze monthly KPIs and create a summary for monthly reports, communicate results with clients on monthly calls, and identify areas for improvement• Assess client needs and develop a social strategy to achieve their business goals through paid and organic campaigns• Monitor campaign performance and make adjustments to targeting and budget regularly to continually improve CTR, conversions, and engagement• Serve as day-to-day client counselor on social media strategy, troubleshoot issues as they arise, and provide insight into social advertising initiatives

University of Tennessee, Knoxville

Bachelor of Arts - BA

Pellissippi State Community College

Associate of Science (A.S.)