Brandon McRae
Paid Ads Specialist @97th Floor
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WORK HISTORY
Paid Ads Specialist @97th Floor
Lehi, UT, US
Conducted extensive market research to identify advertising trends and competitor strategies, resulting in improved campaign targeting and increased customer engagement. Utilized Google Analytics and social media monitoring tools to measure digital traffic and optimize paid advertising campaigns, resulting in a 90% increase in website conversions. Collaborated with cross-functional teams to brainstorm and execute conversion tests, leading to a 50% increase in conversion rates and improved ROI for campaigns. Efficiently allocate and manage monthly campaign budgets exceeding
EDUCATION
Brigham Young University
Minor, Business
Brigham Young University
Communications, Advertising
ABOUT BRANDON MCRAE
I find fulfillment in bringing joy to others, which motivates me to lead people to find businesses and products that will benefit them. Outside of marketing, I enjoy the adrenaline and freedom of flight through first-person-view drone piloting.
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