Brandi Williams
Chief of Staff, Strategic Communications and Community Engagement @City of Charlotte
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WORK HISTORY
Chief of Staff, Strategic Communications and Community Engagement @City of Charlotte
Charlotte, NC, US
Leads strategic communications and organizational engagement for one of Charlotte’s largest public service departments, advising C-suite executives on alignment, performance, and culture. Integrates storytelling, data, and design thinking to drive operational excellence and public trust.Orchestrates enterprise-level transformation through workflow realignment, SOP modernization, and cross-department collaboration, reducing customer complaints by 24% year-over-year and strengthening service accountability.Advises executive leadership and elected officials on narrative strategy, policy framing, and stakeholder communications that secure funding, inspire confidence, and mobilize action.Conceived and launched Trash Dash CLT, a human-centered, gamified education platform that translated complex operational systems into resident understanding, supporting behavior change and leadership alignment around sustainable, cost-recovery service models.Architected and led The Queen’s Team, a cross-departmental leadership initiative strengthening morale, performance, and policy coordination across city divisions.Directed crisis and change communications during COVID-19 and major operational disruptions, supporting transparency, workforce continuity, and community confidence.Spearheaded behavior-based sustainability and equity initiatives aligning operations with public health goals, supporting measurable waste reduction and household cost savings.Built and mentored multidisciplinary teams, fostering leadership capacity, creative excellence, and mission alignment across disciplines.
EDUCATION
New Skills Academy
Life Coaching, Mindfulness, Psychology and Mental Health Certifications
West Charlotte High School
College Prep, College/University Preparatory and Advanced High School/Secondary Diploma Program
Institute for Integrative Nutrition
Health Coaching Certification
The University of North Carolina at Chapel Hill
Bachelor of Arts, Journalism/Public Relations
Just Economy Institute
Cohort 6
The University of North Carolina at Chapel Hill
Bachelor's degree, Communication, Journalism, and Related Programs
Institute for Integrative Nutrition
Hormone Health Certification
SKILLS
ABOUT BRANDI WILLIAMS
I’m a Chief of Staff, Strategy, and Communications Executive with 25+ years of experience leading organizational transformation, stakeholder engagement, and data-informed storytelling across government, public health, education, nonprofit, and corporate sectors.I combine strategic operations and executive communications expertise to help mission-driven organizations turn complexity into clarity — aligning story, strategy, and systems to accelerate impact, strengthen performance, and deliver measurable results.Known as a translator between vision and execution, I partner with executive teams to design structures, culture, and communications that drive trust, alignment, and accountability. My leadership approach blends design thinking, change management, and authentic storytelling to connect people, purpose, and performance.Core Strengths:Strategic Planning | Change Management | Organizational Transformation | Leadership Development | Public Affairs | Brand & Communications Strategy | Stakeholder Engagement | Equity-Centered Design | Executive AdvisoryCareer Highlights: • Led national advocacy and digital campaigns recognized by the U.S. Vice President’s Office, engaging partners such as Mayo Clinic, Coca-Cola, the Charlotte Hornets, and Grammy-winner Anthony Hamilton. • Drove 62% engagement growth and reduced complaints by 24% through operational realignment and data-informed storytelling for a city department serving nearly one million residents. • Launched equity-centered initiatives including The Black Ballot Initiative, Civic Trivia, and Healthy Communities, increasing civic participation by up to 71%. • Directed public affairs, partnerships, and branded content for DTLR, Radio One, and purpose-driven athletes including Dawn Staley and Vonnie Holliday. • Founded Rooted x SoulMed, a boutique consultancy helping Black women–led nonprofits and wellness brands strengthen communications, operations, and leadership capacity.My work lives at the intersection of strategy, equity, and execution — where aligned teams, trusted leadership, and measurable results create lasting impact.Let’s connect if you’re seeking a strategic partner to lead transformation, elevate messaging, and translate vision into measurable success.
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