George Pneumaticos
Founder Chief Positioning & Brand Architecture Advisor @Automaticos - Positioning & Brand Architecture
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WORK HISTORY
Founder Chief Positioning & Brand Architecture Advisor @Automaticos - Positioning & Brand Architecture
Liverpool, GB
Automaticos is the one of the world\'s only remote brand strategy agencies focused on brand positioning, product positioning and brand architecture. Access big-agency methodologies and client-side experience of renowned international brand experts from anywhere in the world. Bigger clients include Fitbit, Bowers & Wilkins, Walden University, and a number of tech startups.Bigger Projects: Fitbit Brand Architecture & Product Positioning project. In preparation for a multi-product launch in 2020, Fitbit asked for help in simplifying & clarifying their product portfolio, reducing emphasis on features & price by explaining the differences between products better, honing in on real human benefits, and generally helping individual consumers find the best product for them more quickly & easily. The result was clear product positioning(s), a solid brand architecture and a better shopping experience, contributing to a 54% increase in revenue from Fitbit.com (October 2020 vs October 20••••20 Bowers & Wilkins Brand Platform project. In an effort to get back to its British roots following a 2016 American acquisition, B&W asked Automaticos to interview employees, management, and partners worldwide, to rediscover the truth of the brand. The result was a brand positioning the original team believed in, a significant clean-up of the consumer-facing brand architecture, and improved product positionings for its top selling speaker and headphone products. This work provided an anchor for the eventual acquisition of B&W by Sound United in October 20••••24 Multiple hifi brand positioning. I was asked to deliver updated brand positioning and brand architecture for all the brands associated with B&W (and formerly owned by Masimo). Working with the marketing and product teams, Automaticos delivered completely new global brand positioning & brand architecture platforms for legendary audio brands Marantz, Denon and Polk Audio, as well as an update for Bowers & Wilkins.
EDUCATION
Northwestern University - Kellogg School of Management
Kellogg on Branding Executive Program, Brand Management and Strategy
MiniMBA
Mini MBA, Brand Management
McGill University
BA, Economics
Queen's University
MBA, Marketing
ABOUT GEORGE PNEUMATICOS
I help ambitious companies turn brand complexity into clarity - and clarity into competitive advantage.With 25+ years shaping global brand portfolios - from Nokia to Sonos to Bowers & Wilkins to BOXX - I specialise in brand architecture & positioning that sharpens focus, aligns teams, and drives results. My client work spans consumer electronics, audio technology, higher education, real estate, cyber insurance and more.What makes me different? I don\'t just write brand decks. I work side-by-side with founders, CMOs, product teams and marketing teams to translate insights into structure - and structure into momentum.Fun fact: I was the world\'s first mobile phone games marketing manager.(They told me \"make Snake a big brand!\"- so I did.)
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