Brad Salois

Assistant Vice President of Marketing and Communications @Kansas Wesleyan University

Salina, KS, US
EMAILS
b••••••••@kwu.edu
MOBILE NUMBERS
+19•••••••65

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WORK HISTORY

Apr 2024 — Present

Assistant Vice President of Marketing and Communications @Kansas Wesleyan University

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Salina, KS, US

Presided over a social media effort that garnered some of Kansas\' best engagement rates in the education sector in 2025.Switched university’s streaming and television advertising to :15 ads in Summer 2025 in response to inflation, enabling institution to continue to run across numerous networks and services in North-Central Kansas. Ran on Paramount+ and Disney+ for the first time. Creator of university’s School Days program, in coordination with Athletic Department, to provide tickets to individuals from particular schools and districts throughout the region in an effort to foster community engagement. Involved private schools and homeschool programs in this effort. Worked alongside Assistant Vice President of Admissions to create Homeschool and Saline County Private School visit weeks, providing engagement and relationship-building opportunities the university had not previously had. Managed university’s efforts to provide co-branded t-shirts to multiple school districts in the area during the third quarter of 2025, helping to improve relationships with those districts. Worked alongside a designer and vendor to fulfill this work.Secured approximately in sponsorship trade-out agreements with prominent local businesses in 2025 and 2026, work normally outside my position\'s scope.Advised executive leadership on internal communication strategy and planning related to federal executive orders in early 2025. Continued to fulfill many of the director-level responsibilities, including media relations, team management and the majority of press releases. Also served as the university\'s chief communications officer and spokesperson.

EDUCATION

N/A

FEMA

Completion Certificate, An Introduction to the National Incident Management System

N/A

FEMA

Completion Certificate, Introduction to Incident Command Systems, ICS-100

2019

Google Analytics Academy

Certificate, Google Analytics for Beginners

2004 — 2007

Liberty University

B.S., Sport Management

2019

Mary Baldwin University

Master of Business Administration - MBA

SKILLS

Basic PodcastingEditingEvent ManagementTime ManagementSportsVendorsHigher EducationResearchMarketing CommunicationsFacebookPublic SpeakingWeb Content WritingSports ManagementCommunicationPublic RelationsMedia RelationsInterviewingSocial MediaPublicitySocial NetworkingProject ManagementWeb Content CreationMicrosoft PowerpointBaseballTrack & FieldRadioAp StyleRemote AccessCustomer ServiceMicrosoft OfficePress ReleasesTwitterQuarkxpress

ABOUT BRAD SALOIS

I am proud to be the leader of a talented MARCOM team that operates across numerous channels and has won 16 notable awards, including 14 national, under my leadership. KWU\'s enrollment rose more than 28% from Fall \'21 through Fall \'25 and the university\'s endowment has nearly doubled since I arrived on campus. My work also helped fundraising spike, fueling new student housing, new academic buildings and a renovated performance space. In short, there\'s a direct tie between my efforts and a significant increase in revenue. In fact, KWU\'s net tuition revenue has increased 44% since my arrival on campus, nearly half of which has been on the basis of institution strength and enrollment increases, not pricing changes. I am skilled in Microsoft Office, multiple Adobe products, media relations, crisis work, public speaking, broadcasting, AP style, and social media, among other things. I have a working knowledge of Google Ads, as well.

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