Brad Pederson
Manager, Company Field Marketing @Buffalo Wild Wings
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WORK HISTORY
Manager, Company Field Marketing @Buffalo Wild Wings
US
Lead national field marketing team responsible for driving traffic, growing sales, and increasing brand relevance across 650+ company-owned locations-Build and activate partnerships with collegiate programs, professional sports teams, and community organizations to strengthen fan engagement-Direct multi-channel campaigns (digital, social, in-venue, grassroots) aligned with brand strategy and local market needs-Collaborate with operators, vendors, and cross-functional teams to deliver innovative promotions that consistently exceed KPIs.
EDUCATION
Minnesota State University, Mankato
Bachelor's degree, Sports Management
Minnesota State University, Mankato
Bachelor of Science, Sports Management/Business Management
ABOUT BRAD PEDERSON
I\'m a hands-on field marketing leader with proven success building partnerships, executing promotions, and driving customer engagement for national brands. At Buffalo Wild Wings, I manage a team delivering innovative programs across company-owned locations, expanding high-impact initiatives like new Happy Hour Programs as well as Professional Partnerships in markets like Minneapolis, Houston, Nashville, Las Vegas and more. Key strengths: Local market strategy, sponsorship activation, event/promotion execution, team leadership, and community impact. Passionate about creating experiences that boost sales, loyalty, and brand awareness in competitive landscapes.Based in the Greater Minneapolis-St. Paul area with experience scaling programs nationally.
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