Brad Jansen

CEO and President of Bbdo\'s Newly Formed Creator Led, Platform First, Interest Media Agency @Dobbino

Atlanta, GA, US

Social has shifted from a connection media to an Interest Media, where people swipe past brands in their perfectly curated feed. Dobbino an anagram for BBDO + Innovation, looks to solve that, bringing together a team of multi-hyphenated creators developing interest led, platform first content at the speed and scale of culture.We are algorithm obsessed, collaborating with platforms and guiding brands through the ever-changing social shifts. Powered by technology from proprietary intelligent automation to industry leading AI partnerships.Atlanta is our hub, a cultural mecca of emerging talent, coupled with off-shore teams and our 16k strong global creator marketplace.Proud to have partnered with some incredible brands including The Home Depot, Bayer (Alka-Seltzer, Astepro, Bayer Aspirin, One-A-Day), FedEx, Shoprunner and AARP and delivered projects for Meta, Wells Fargo, Georgia Lottery, Stryker, Guardant Health and EA Sports to name a few.