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Ilyas K.
Cofounder & CEO @Replenit
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WORK HISTORY
Cofounder & CEO @Replenit
Amsterdam, NL
At Replenit, we’re transforming retail into a science of predictable, repeatable revenue. As the Cofounder and CEO, I’m dedicated to leading our team in redefining how brands drive customer loyalty and retention and repeat purchases. Our mission is to empower retail businesses to turn customer relationships into sustainable growth through technology, insights, and seamless customer experiences.I oversee Replenit’s strategic vision, product innovation, and partnership development, ensuring we’re positioned as a trusted partner for companies aiming to elevate their repurchase rates. By applying sophisticated data/AI models and a deep understanding of consumer behavior, we help brands not only meet their customers\' needs but anticipate them.With a focus on driving measurable results, our solutions help brands retain their most valuable customers while unlocking consistent revenue growth. Through this role, I’m thrilled to contribute to an industry-wide shift towards sustainable, customer-centric commerce that prioritizes lifetime value over one-time conversions.
EDUCATION
Boğaziçi University
Bachelor's degree, Management Information Systems, General
ABOUT ILYAS K.
For twenty years, I’ve operated at the intersection of human behavior and hyperscale technology. I’ve seen how momentum is built, not by chasing the next trend, but by aligning conviction with precision timing.Today, as Co-founder and CEO of Replenit, we are building the \"AI Decision Engine\" for retail. We believe the era of static marketing workflows is over. Our mission is to replace \"Martech bloat\" with Agentic AI, specifically our Theory-of-Mind reasoning engine, and Maestro.We don’t just automate tasks; we provide decision intelligence. By embedding a cognitive layer into ecosystems like Braze, Adobe, and Shopify, we help brands in high-velocity sectors, Beauty, DIY, Mom & Kids, Fashion, Electronics, Pharma, Pet, and Grocery, understand not just what a customer needs, but exactly when the moment matters.We integrate directly into the existing stack(No change management)(Databricks, Braze, Adobe, Salesforce, Bloomreach, Iterable, Shopify as well as Rest API), acting as the intelligence layer behind systems teams already use. Just better decisions.My Philosophy:AI should be empathetic, measurable, and invisible. Scale is a byproduct of clarity. Intelligence is both human and scalable.Beyond Replenit, I mentor founders on building conviction-led companies that punch above their weight. I believe sustainable momentum comes from knowing exactly who you are when the market demands you be something else.
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