Bobo Lam

Senior Marketing Executive @Eagle Sky Media Ltd

HK

Operated and updated content of fan pages across social media platforms in Hong Kong and Mainland China, including Facebook, Instagram, Xiaohongshu, Douyin, Gongzhonghao, and Baidu-Developed and implemented comprehensive content marketing strategies-Initiated a series of marketing campaigns including social media posts and copywriting-Designed and led targeted digital marketing campaigns-Assist in project performance tracking and generate reports-Administered paid advertising campaigns and optimized Facebook ads through A/B testing and analytics-Managed fan page accounts in an organized manner and engaged clients through proactive follow-up actions