Bob Beaty. Business Writer

WORK HISTORY

EDUCATION

ABOUT BOB BEATY. BUSINESS WRITER

Reading is easy. Writing is hard. Content that is Actionable. Publicly listed companies have half of half a minute to interest investors. Investors want to be spoken to, not talked at. Actionable content is critical to raising investor awareness and participation. Ironically, Company management tends to be too close to the message to tell it effectively. Guerilla Capital seeks to tell an investment story in a form that will entice investors and expand the audience, thereby increasing awareness. Investors tend not to care about the same things as management; they want to understand why they should invest and the salient facts. A boring, pedantic, and technology-laden article can be counterproductive. Even humour can have a distinct place in corporate storytelling. Combining our crafted content and our vast distribution ensures exposure to the audiences you need to access to quantify growth and progress, resulting in raised trade volumes and increased share price. Hundreds of companies can’t be wrong.