Bob Garon
Sr Account Manager - Midwest and Canada @Anritsu
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WORK HISTORY
Sr Account Manager - Midwest and Canada @Anritsu
Chicago, IL, US
Promote all Anritsu’s test equipment to all customers in the Midwest(15 States) plus Canada.• Equipment supported includes all commutations simulators ranging from Bluetooth to 5G Cellular, RF Signal Generators, RF and Optical Spectrum Analyzers, Vector Signal Analyzers, Bit Error Rate Testers(BERTs), Channel Emulators along with other high value equipment.• Manage existing customer but also hunt for new customer using marketing leads and existing contacts.• Target markets include Automotive, Handset Manufacturers, Aerospace, Defense, Industrial, Consumer and R&D. Largest customers include Ford, GM, Continental, Aptiv, Motorola, Google and Navy.• Develop customer relationships at all engineering and business levels understanding who are the key decision makers.• Build a pipeline of opportunities and converts opportunities to design wins ensuring continuing visibility into programs and test equipment requirements.• Support demo and loaner programs along with trade show support.• Feedback customer’s requirements to the product development team to influence and help prioritize product features for new and existing equipment and software.
EDUCATION
Illinois Institute of Technology
Bachelor of Science (BS), Electrical Engineering, Honors
SKILLS
ABOUT BOB GARON
Accomplished professional with a solid base of technical and business experience in the Semiconductor industry specializing in Wireless/Mobile, Aerospace and Defense markets. Wide background ranging from Design/Manufacturing/Application Engineering, Technical Sales/Marketing and Business Development at companies of varying size and product focus. Proven success in creating and executing strategic/tactical initiatives resulting in multi-million dollar growth in target markets and at global accounts. Experienced with both commodity and complex value added products driven through all types of channels including direct, manufacturer representatives and distribution. Have an excellent understanding of the entire product development process from product definition to design/implementation through production. Effective manager and team player.
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