April Atwood
Director, Product Marketing @CAMP Systems International, Inc.
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WORK HISTORY
Director, Product Marketing @CAMP Systems International, Inc.
Phoenix, AZ, US
Lead a team of talented marketing and event professionals to develop high impact go-to-market strategies. Marketing Campaign Management: Work with internal production team and external partners to develop lead generation campaigns. Build industry and hosted event strategy to better interact with customers and capture new business. Content Creation: Lead content strategy for product and GTM campaigns, coaching copywriters and developing value propositions. Customer Experience: Create ongoing customer feedback processes, capturing and utilizing customer insights to inform product roadmap decisions and service needs. Engage directly with customers to gain a deep understanding of their product experiences. Cross-Functional Collaboration: Work closely with sales and product teams to identify market opportunities and target customers, and execute demand generation strategies.
EDUCATION
W. P. Carey School of Business – Arizona State University
Master of Business Administration, MBA
Arizona State University
Philosophy, BA
Arizona State University
Communications, BS
SKILLS
ABOUT APRIL ATWOOD
Lifecycle marketing and product professional with experience spanning the entire product journey, including quantitative and qualitative research, generating product value insights, customer journey mapping, and go-to-market execution. Since starting out as a copywriter and editor, I have led creative teams through digital transformation, brought products to market, and developed a deep understanding of customer-centered product development. I hold degrees in Philosophy and Communication, and an MBA from the W.P. Carey School of Business at Arizona State University.
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