Blanca Aragones Gil
Head of Marketing Operations @T2ó North America
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WORK HISTORY
Head of Marketing Operations @T2ó North America
Houston, TX, US
As Head of Operations, I lead cross-functional teams to streamline processes, enhance efficiency, and drive seamless project execution in a fast-paced marketing environment. By fostering collaboration, innovation, and accountability, I ensure that teams operate at peak performance while delivering high-quality marketing campaigns on time and within budget.I leverage data-driven decision-making and strategic planning to continuously optimize workflows, improving operational efficiency and scalability. My role also involves strengthening client relationships and overseeing financial performance to maximize profitability.By implementing cutting-edge technology and automation tools, I drive operational improvements that align business objectives with long-term growth strategies. My focus is on scaling operations, enhancing team productivity, and ensuring seamless execution of marketing initiatives that support business expansion and client success.
EDUCATION
Universitat de Barcelona
Bachelor of Laws (LLB), Law
Birkbeck, University of London
Master of Science (MSc), International Business
ABOUT BLANCA ARAGONES GIL
With over 10 years of experience in marketing leadership, I specialize in developing and executing data-driven strategies that drive brand awareness, customer engagement, and revenue growth. I have a proven track record of leading high-performing teams, optimizing marketing operations, and managing high-budget marketing initiatives to maximize ROI.I thrive at the intersection of strategic planning and execution, ensuring that every digital, content, or omnichannel campaign is designed to deliver measurable results. My expertise includes: Loyalty & CRM Management – Driving customer retention, lifecycle marketing, and personalized engagement strategies to maximize customer lifetime value. Data-Driven Decision-Making – Leveraging analytics, A/B testing, and market insights to refine marketing strategies and enhance audience targeting. Brand Development & Positioning – Creating compelling brand narratives that resonate with target audiences and strengthen market presence. Creative Production & Management – Overseeing the development of engaging content, digital assets, and marketing materials to drive brand impact. Cross-functional leadership – Collaborating with sales, product, and creative teams to align marketing initiatives with business objectives. Budget & ROI Management – Managing high-budget marketing campaigns and optimizing spend for maximum efficiency and growth.Driven by a passion for staying ahead of industry trends, I constantly explore emerging marketing technologies and innovative strategies to achieve business success.
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