Blake Cotterill

Design Consultant @Blake Cotterill Design

Creating strong brand identities to enhance business development. Specialising in public transport; conceiving solutions for coach, bus and rail through brand identity design. Working collaboratively with businesses on strategies for branding. Achieving brand recognition. Assisting in marketing campaigns. Utilising associates for special projects.Achievements include:• Produced route branding campaign for NX Dundee buses featuring famous comic characters (Dennis the Menace and Oor Wullie) created by Dundee-based D.C. Thomson. Liaised with both companies to work in unison. Took project from conception to launch, producing print-ready artwork. Achieved national press. Helped build route recognition with a smile.• Totally transformed brand identity for NMI Safety Systems Ltd (London) and repositioned them among the leading manufacturers of safety travel products for vehicles, making them more competitive in a global market.(20••••12).• Service design; researched and audited customer interchanges for a large holiday company to create a report with recommendations on how the sites can improve the customer experience (2009).Clients have included: National Express Bus Division, Shearings Holidays, The Big Bus Company, Selwyns Travel Group & NMI Safety Systems.