Bishoy Riad
Senior Salesforce Marketing Cloud Developer @Four Seasons
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WORK HISTORY
Senior Salesforce Marketing Cloud Developer @Four Seasons
San Francisco, CA, US
As the for the Four Seasons\'\' enterprise instance of Salesforce Marketing Cloud (SFMC), I lead the end-to-end management and optimization of our extensive marketing database ecosystem, overseeing multiple interconnected data extensions within this complex hierarchy. Leveraging, I lead efforts in direct marketing, email campaign attribution, and customer segmentation, ensuring targeted and effective marketing strategies.With a, Four Seasons continues to lead in luxury hospitality. The brand\'s commitment to excellence is evident through its - from in 2023, reflecting unmatched service and quality.Highlighting my key contributions, I spearheaded the entire development for the SFMC Post-Stay Project, launched in December 2023. More recently, I led a 7-phase enterprise contact + storage governance initiative, ahead of contract renegotiation, while also architecting a cross-channel mobile intent activation $-~$.My implementation of SQL and AMPScript has significantly enhanced email personalization, improving the guest experience by adapting content based on their stay history, such as differentiating between first-time and repeat guests, and providing recommended subsequent stays informed by a connected propensity model database.My role further involves integrating Ad Studio with Meta and Google Ads, significantly broadening our digital advertising impact.Through meticulous render-testing with Litmus, I ensure our email communications are visually appealing and effective across diverse devices to enhance guest engagement and satisfaction.
EDUCATION
Capilano University
Bachelor of Business Administration (BBA) Degree, Marketing • Greater Vancouver Metropolitan Area
Capilano University
Advanced Diploma, Digital Marketing • Greater Vancouver Metropolitan Area
BrainStation
Diploma, Digital Marketing Professional • New York, New York, United States
Trailhead by Salesforce
Certificate, Salesforce Pardot Specialist • San Francisco Bay Area
HubSpot Academy
Certificate, Inbound Marketing
SKILLS
ABOUT BISHOY RIAD
Marketing Automation Leadership • Pipeline & Revenue Infrastructure • CRM Strategy I lead enterprise marketing automation and revenue infrastructure initiatives that reduce risk, improve scalability, and drive measurable growth. I operate at the intersection of enterprise automation, data, and revenue accountability. Go.BishoyRiad.com/Summary Architected and governed enterprise Marketing Automation ecosystems across + implementations Marketing Platforms Architect at + organizations, owning automation, integration, segmentation, reporting, and demand infrastructure $+ with Cross-Platform ROI Attribution $,+$- via cross-channel mobile app intent activation (POC → scalable trigger roadmap)% in Demos upon a 2-week Experiment IBM Watson AI Certified, Gold “Bishoy\'s contributions to the team were instrumental in filling the funnel, optimizing the funnel, automating the funnel, building customer trust and advocacy–all while uplifting the team.” “I have not met a more capable digital marketing professional than Bishoy. His resourcefulness is superb.” “Bishoy and I have worked together on dozens of different clients. He has always delivered high quality, consistent results with strong attention to the details most take for granted.” My background spans enterprise marketing technology architecture, automation ecosystems, CRM integration, analytics, and closed-loop ROI attribution. 🤝I have consulted for a variety of top-tier firms: Salesforce IBM Google Disney Yellow Pages Bausch & Lomb Chrysler Gretzky Hockey School Scenic Luxury Tours BC Tech Assoc El Pollo Loco Klein Group Jim Pattison Four Seasons My credentials include a BBA Degree issued by Capilano University as well as a Digital Marketing Diploma from BrainStation.In addition, I hold professional certifications in Salesforce Pardot, Adobe Marketo, IBM Watson, and HubSpot. I also possess official Google Partner status via certifications in Google Analytics + Google Ads.
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