Birgit Heinold

Executive Vice President Head of Strategic Transformation, Europe @Archetype

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Executive Vice President Head of Strategic Transformation, Europe @Archetype

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Munich, DE

EDUCATION

1991 — 1997

Otto-Friedrich-Universität Bamberg

Diploma, Political Science, Political Economy

SKILLS

MessagingMedia RelationsCorporate Social ResponsibilityMarketing StrategyThought LeadershipInternal CommunicationsManagementCrisis CommunicationsMarketing CommunicationsConcept DevelopmentReputation ManagementB2bPublic RelationsStrategic CommunicationsCommunication TrainingCorporate CommunicationsCommunications Planning

ABOUT BIRGIT HEINOLD

Today, successful businesses are taking a leadership role in aligning their business growth to effecting a positive change on societal issues. Therefore, leadership communications needs to dramatically change to exploit its full transformative power. Creating this shift and re-designing the communication strategy to lead the transformation journey of progressive brands excites me most! In my over 20 years’ career in international communications, I partnered with some of the most well-known global brands to shape their reputation, change perception or build excitement for the future. They all evolved above expectations. As Managing Director of Archetype Germany, I’m leading a team of 30 communications consultants: digital strategists, creative thinkers, passionate storytellers, result oriented project managers, and excellent networkers across all channels. We partner with market leaders and category creators to build the world’s most magnetic brands, through strategy, creative, communications, and digital. As Head of Strategic Transformation, Europe, I’m co-leading the European region and innovating our best work – by leveling up our service offering and re-designing our ways of working, empowered by creative thinking and technology.

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Birgit Heinold — Executive Vice President Head of Strategic Transformation, Europe at Archetype in Munich, DE | Unifers