Laura Kopp

SVP, Strategy at Archetype-brands @Archetype

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

SVP, Strategy at Archetype-brands @Archetype

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Boston, MA, US

Archetype-Brands is a brand consultancy that helps ambitious organizations progress at key moments in their journey, whether that’s planning entry into new markets, launching new products, planning for merger & acquisition activities, or supercharging a brand for IPO. We help build the world’s most magnetic brands through strategy +

EDUCATION

N/A

Simmons University

B.A., Communications, Marketing Communications & PR

2007 — 2009

Simmons University

MS, Communications Management

SKILLS

Digital StrategyMarketingMobile MarketingSocial Media MeasurementSocial Media MarketingConsumer BehaviourConsumer InsightsStrategyMarketing ResearchDigital MediaDigital MarketingAdvertisingStrategic CommunicationsFocus GroupsSocial MediaOnline MarketingInteractive MarketingBrand DevelopmentGoogle AnalyticsMarketing CommunicationsManagementOnline AdvertisingAnalyticsPublic RelationsCustomer InsightSocial Media MonitoringQualitative ResearchIntegrated Marketing

ABOUT LAURA KOPP

I\'m a strategist with experience helping CPG, financial, retail, and consumer tech brands grow.

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