Birender Singh

Assistant Marketing Manager @Feel Books Pvt. Ltd

Delhi, IN

Social Media Management• Develop and execute social media strategies to enhance brand awareness, engagement, and customer loyalty.Digital Marketing Campaigns:• Collaborate with the PR and Marketing agency to plan and deliver digital marketing campaigns across various platforms, including email, newsletters, display advertising• Create engaging and persuasive copy for digital ads, landing pages, and email campaigns to drive conversions and achieve campaign objectives.Content Creation and Management:• Develop and curate high-quality, visually appealing content for digital channels, including blog posts, videos, infographics, and other multimedia formats • Ensure consistency in brand messaging, tone, and visual identity across all digital platforms.Co-Marketing and Co-Branding Initiatives:• Collaborating with channel partners on marketing campaigns. This can involve joint advertising efforts, co-branded marketing materials, shared trade show appearances, and other collaborative marketing activities.Responsibilities• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support• Create compelling content for social media platforms (Facebook, LinkedIn, etc.) tailored to target audience segments.• Schedule and publish social media posts within deadline, monitor comments and messages, and engage with the community promptly.• Track and analyse social media metrics to identify trends, insights, and areas for improvement.

DAYAL SINGH COLLEGE DELHI UNIVERSITY

Bachelor of Arts (B.A.)