Binil Joy
Digital Marketing Specialist @Arrowclouds
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WORK HISTORY
Digital Marketing Specialist @Arrowclouds
Launched cross-platform marketing initiatives, such as paid PPC, resulting in a 40% increase in online visibility and interaction- Developed comprehensive marketing strategies for global markets to target international audiences and achieve a 25% increase in ROI, all while optimising operational efficiency.The role involved developing and implementing marketing strategies aimed at enhancing our clients\' online presence and fostering business expansion. I leveraged data insights to craft bespoke strategies that aligned with each client\'s unique requirements, with a focus on multichannel marketing efforts spanning social media, SEO/SEM, email marketing, content marketing, pay-per-click advertising, and community initiatives. A crucial aspect of my job was pinpointing the most effective digital channels and platforms to connect with target audiences. Additionally, I customised campaigns for diverse cultures and regions, ensuring broad, global engagement.I kept a close eye on how our campaigns were doing by using various analytics tools. Using what I learned from the data and feedback from our audience, I tweaked our strategies to make them better. I carefully watched the return on investment and other key performance indicators to make sure we were spending our money wisely and meeting our client\'s objectives. Working closely with my team and our external partners, we came up with fresh, innovative ideas to fuel our growth. I also handled our search engine optimisation (SEO) and search engine marketing (SEM) efforts, boosting our clients\' online visibility through pay-per-click (PPC) advertising, social media activities, and email marketing campaigns. By blending strategic planning, decisions backed by data, and a good dose of creativity, I consistently achieved impressive results for our clients.
EDUCATION
Mahatma Gandhi University
Bachelor of Technology (B.Tech.), Computer Science and Engineering
Oxford Brookes University
Master of Science - MS, Digital Marketing
Government Higher Secondary School. Kallil, Methala
Biology Science
ABOUT BINIL JOY
A 360° digital marketing professional with 9+ years of hands-on experience and strong expertise in web technologies, IT, and data analytics. Proven track record in product analysis, market research, customer relations, performance reporting, and website/graphics design. Recently expanding expertise into artificial intelligence applications (LLM & NLP) to leverage data-driven insights and automation in marketing. Highly proficient in adapting to hybrid work environments and eager to continue advancing in my career.Professional Experience Summary:Initiating, developing, maintaining, monitoring, evaluating, and reporting on marketing plans and activities.Collaborating with the marketing team on brand and product marketing, including both paid and organic strategies.Managing digital marketing efforts such as social media, SEO, email marketing, content marketing, and online reputation management.Overseeing website maintenance and management (CMS), as well as managing marketing automation, CRM, and IT systems.Applying data analytics and AI-driven insights (LLM & NLP) to improve customer engagement, campaign performance, and content personalisation.Coordinating offline marketing activities, including print, television, radio, and local advertising, and working with creative ad agencies.Partnering with sales and product development teams to launch marketing campaigns focused on quality lead generation.Expertise & Skills:Digital Marketing: Google Ads, GA4, SEO, SEM, PPC Management, Social Media Marketing (Facebook, Instagram, YouTube, Pinterest, LinkedIn, X), ORM, Market Research, Email Marketing, Google Maps, Online Branding, Affiliate Marketing, Display Ads, Conversion Optimisation, Local SEO, Content Marketing, Marketing Automation, Lead Generation, Remarketing (Google Marketing, Facebook Pixels).Technology & Design: Website Development & Design, CMS, Graphic Design, Video Pre & Post Production, Event Marketing, Shopping Cart Optimisation, Documentation.IT & Data Analytics: CRM systems, Data Visualisation & Reporting, Marketing Performance Analytics, Database Management, BI Tools, Predictive Analytics, IT infrastructure.AI & Emerging Tech: Large Language Models (LLMs), Natural Language Processing (NLP), AI-driven Marketing Automation, Chatbots, Customer Experience Optimisation, and Generative AI content applications.
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