Billy Mohan
Digital Marketing Director @Journey
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WORK HISTORY
Digital Marketing Director @Journey
Cheltenham, GB
Leading Journey\'s Digital Performance team across PPC, Paid Social, SEO, Analytics, and AI Search for a portfolio of 90+ luxury hotel clients in the UK and internationally.Key responsibilities and achievements- Built and manage a team of digital strategists, analysts, and paid media specialists delivering campaigns across Google Ads, Meta Ads, and Google Hotel Ads- Chair of Journey\'s AI working group- Architect of Journey\'s data infrastructure programme, connecting BigQuery, GA4, GCP, and Looker into a unified analytics ecosystem for real-time campaign optimisation- Led Journey to Google Agency Excellence Award finalist recognition in the Search Transformation category, competing against agencies globally across all industries- Awarded Employee of the Year 2025- Regular industry speaker: Master Innholders Hotel Leadership Conference, PoB Hotels Annual Conference, and contributor to Journey\'s thought leadership on AI Search and GEO- Built internal applications to replace third party solutions, using a combination of Claude, GCP, React, Python and Vercel.
EDUCATION
University of Brighton
Bachelor of Science (B.Sc.), Sports and Exercise
ABOUT BILLY MOHAN
I lead the Digital Performance team at Journey, one of the UK\'s only Google Premier Partner agencies in the hospitality space. We help luxury hotels drive direct revenue through PPC, Paid Social, SEO, and increasingly, AI Search (GEO). Over the last three years, I\'ve built Journey\'s digital marketing and analytics capability from the ground up. That includes a team of analysts, strategists, and paid media specialists managing campaigns across 90+ hotel clients on Google Ads and Meta Ads. Our work has delivered Google Agency Excellence Award finalist recognition and a 500% revenue increase from paid social for one of our resort partners.I\'m also deeply interested in what comes next. I am actively building tooling to support the business from scratch using AI, through React, Cloud Run, and BigQuery to replace third-party software we\'d outgrown. I speak regularly at industry events including the Master Innholders Hotel Leadership Conference and the PoB Hotels Annual Conference, often in collaboration with Google. If you work in hospitality and want to talk about paid media, AI search, or building things with AI, I\'m always up for a conversation.
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