Joao Henriques

Digital Marketing Manager @Journey

Cheltenham, GB

Own paid media strategy for luxury hotel clients, managing six-figure monthly budgets and consistently exceeding ROAS targets across Google, Meta, Microsoft, and LinkedIn ads.→ Lead budget allocation, demand forecasting, and channel prioritisation based on seasonality, occupancy targets, and revenue goals.→ Identify and eliminate wasted spend through search query mining, audience exclusions, and creative performance analysis.→ Act as performance lead in client conversations, translating data into clear commercial recommendations.→ Improve campaign efficiency by restructuring account architecture, resulting in reduced CPA and higher ROI.→ Build and maintain performance dashboards in Looker Studio, translating complex performance data into clear commercial insights.

António Arroio, Lisbon

Graphic Design

London College of Style

Foundation degree, Photography

Noble Work Foundation

Web Developer Bootcamp