Bill Plageman

VP of Marketing & Product Management @Amerlux LLC

Oakland, NJ, US
EMAILS
b••••••••@amerlux.com
MOBILE NUMBERS
+17•••••••18

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WORK HISTORY

Apr 2004 — Present

VP of Marketing & Product Management @Amerlux LLC

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Oakland, NJ, US

Responsible for implementing and managing all marketing strategy and messaging. Development of a cohesive marketing plan to increase brand awareness. Designing and manage departments budget. Manage and design all trade show booth displays and prepare messaging for all conference and educational presentations. Oversee and manage the Product Management and their team goals in identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

SKILLS

ManagementTeam BuildingEnergy AuditsManufacturingMarketing CommunicationsMarketing ManagementEmail MarketingSales OperationsCustomer ServiceAccount ManagementMarketingMarket ResearchLighting ControlMarketing StrategyLeadershipSolid State LightingForecastingLightingTrainingStrategic PlanningProject PlanningProject ManagementMarket PlanningProduct LaunchArchitectural LightingDirect MarketingBrand DevelopmentLed Lighting SystemsProduct ManagementTrade ShowsTeam LeadershipCompetitive Analysis

ABOUT BILL PLAGEMAN

With more than 24 years experience within the lighting industry, the last 16 with Amerlux…

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