Bill Bishop
Chief Marketing Officer @Cortec
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WORK HISTORY
Chief Marketing Officer @Cortec
CA
High-growth marketing consultant brings world-class standard of marketing operations, brand strategy, competitive tactics and lead generation. C Level strategic leadership and expertise combines with hands-on tactical execution and team development. Fortune 500 expertise across B2B, SaaS, technology, OEM and corporate marketing, including: • professionalizing marketing operations;• streamlining data centres, user analytics, customer insights;• communications, PR, media, analyst and stakeholder relations;• lead generation, funnel management, CAC, CLV, • market intel, competitive research and opportunity discovery;• strategic planning, branding, story and positioning;• product marketing, user-centric development, GTM;• content marketing, media planning, social media, web presence, digital story;• customer trial and onboarding, CX success, up-sell and referral marketing; lifecycle & retention;
EDUCATION
St. George's School
Highschool Diploma
Western University
B.A., History, Business
The Wharton School
Marketing Analytics - course module
British Columbia Institute of Technology
Marketing Management, Marketing/Marketing Management, General
ABOUT BILL BISHOP
Award-winning growth marketer with 15 years in B2B product marketing and SaaS enterprise…
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