Bikesh Bharti
Performance Marketing Manager @Colors Queen
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WORK HISTORY
Performance Marketing Manager @Colors Queen
Delhi, IN
Proven track record of scaling paid campaigns across Amazon, Meta, Google and Other marketplaces with high ROAS-Successfully reduced CAC by up to 50% through keyword optimization, bid adjustments, search term harvesting, and continuous A/B testing of PDP and ad creatives-Drove 4X growth in revenue within 6 months and 100 % YOY* growth through strategic campaign restructuring and data-led insights-Improved organic ranking and discoverability on Amazon through strategic PPC scaling, keyword indexing, and performance-based bid optimization-Tracking and optimizing Q-Com platform performance through data analysis, sales monitoring, and campaign performance insights-Collaborated cross-functionally with Social Media and Influencer Marketing teams to optimize campaign performance and strengthen brand reach across digital channels.
EDUCATION
Indira Gandhi National Open University
Bachelor of Computer Applications(BCA), Computer Science
Jamia Millia Islamia
Diploma in Computer Engg, Computer Engineering
SKILLS
ABOUT BIKESH BHARTI
Strategic Performance Marketer with 13+ years of experience driving scalable growth across Marketplace and D2C ecosystems, with deep expertise in Amazon Advertising. Proven success in crafting high-impact, data-driven campaigns across Amazon, Flipkart, and Q-commerce platforms by leveraging keyword intelligence, search term mining, full-funnel ad structures (SP, SB, SD), and ROAS-focused optimization. Adept at unlocking incremental revenue through strategic targeting, budget scaling, and performance-led experimentation.
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