Bikash Mohanta
Head of Trade Marketing @Orange Pet Nutrition
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WORK HISTORY
Head of Trade Marketing @Orange Pet Nutrition
Pune, IN
EDUCATION
Ispat English Medium School
School , General Studies
Bangalore University
Bachelor of Business Administration - BBA, Marketing
Indira School of Business Studies PGDM
Master of Business Administration - MBA, Marketing
Ispat English Medium School
College , Science
ABOUT BIKASH MOHANTA
A) Strategic Role-1) Plan marketing calendar for the year which includes all BTL & ATL marketing campaigns 2) Budget planning for the PAN India events. Trade shows, seminars, retailer & distributor meet.3) Budget planning for PAN India retail branding.4 ) Budget planning for PAN India consumer promotion & offers B) Functional Role-1) Developing vendor for all Pan India marketing activities.2) Ensure the proper execution of POP module designed by design agency.3) In shop branding planning & execution for retail outlets across the country 4) Designing Consumer promotion & offers for PAN India to increase the consumption of the brand.5 ) Participation in trade shows, seminars and exhibitions C) Responsibility-1) Co-ordination with the sales team for POP module execution.2) Ensure proper execution of the Marketing Communication activities
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