Vito Bica
Founder @Arcate
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WORK HISTORY
Founder @Arcate
Berlin, DE
Arcate is the decision system that helps product teams in engineering‑driven companies know what to build next. A system that turns scattered customer signals into scored, hypothesis-backed initiatives that anyone on the team can defend, before any code is written.
EDUCATION
Staatliche Hochschule für Gestaltung Karlsruhe
Dipl. Medienkunst, Semiotics, semantics, and systems theory
SKILLS
ABOUT VITO BICA
Your software is brilliant. Your buying process? Maybe not. I step in to fix that. I build simple, self-service paths that help customers buy and let your sales team focus on bigger opportunities.↓ Some case studies ↓① Industrial Manufacturing (ARR +$3B) Global eProcurement Platform↗ Achieved 10% higher eSales by boosting engagement, cutting cart abandonment, improving discovery, and streamlining B2B sales.② Life Sciences (ARR +$30M) Global Marketplace↗ Optimized product search, filtering, and comparison features, streamlining B2B purchasing and increasing adoption.③ Healthcare (ARR <$5M) EU Mental Health Diagnostics Platform↗ Transformed a clinical diagnostic tool into an accessible B2C product, making mental health assessments user-friendly.
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