Bibhash R. Kalita
Marketing Content Specialist @Hiver
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WORK HISTORY
Marketing Content Specialist @Hiver
Bengaluru, IN
As a Content Marketer at Hiver, I craft high-impact content that helps businesses streamline their email management and customer communication. In the fast-evolving world of B2B SaaS, my role is to create engaging, data-driven, and value-packed content that not only educates but also converts.At Hiver, we empower teams to deliver exceptional customer service right from Gmail, eliminating the chaos of shared inboxes. My content strategy revolves around solving real customer pain points, optimizing for SEO and Answer Engine Optimization (AEO), and ensuring that every blog, landing page, or resource contributes to organic growth and conversions.Key Responsibilities & Expertise: B2B SaaS Content Creation – Writing in-depth blog posts, case studies, guides, and whitepapers that drive thought leadership in the email management and customer support space. Answer Engine Optimization (AEO) – Optimizing content for Google’s featured snippets, People Also Ask (PAA), and voice search to increase visibility and organic traffic. SEO & Keyword Strategy – Implementing SEO best practices, conducting keyword research, and optimizing content to rank higher and attract qualified leads. Conversion-Focused Content – Aligning content strategy with the marketing funnel to generate MQLs and drive revenue growth. Landing Page & Website Optimization – Creating and refining landing pages that improve engagement and drive sign-ups for Hiver’s email collaboration platform. Collaboration with Product & Sales Teams – Ensuring content aligns with product positioning and sales goals to support lead nurturing and customer retention.I thrive on creating high-impact, data-backed content that helps businesses optimize their workflows while positioning Hiver as a category leader. Always eager to explore new content strategies, I stay at the intersection of storytelling, SEO, and performance marketing to drive sustainable growth.
EDUCATION
Jain (Deemed-to-be University)
Bachelor's degree, Journalism English Psychology
St Joseph's University
Master of Arts - MA, Mass Communication/Media Studies and Journalism
Gurukul Grammar School
St. Joseph's University, Mass Communication/Media Studies and Journalism
ABOUT BIBHASH R. KALITA
I’m a results-driven Digital Marketer specializing in B2B SaaS content marketing with a passion for brand storytelling and lead generation. My expertise lies in crafting data-backed, conversion-focused content that engages and drives measurable growth.In my current role as a Marketing Content Specialist at Hiver, I develop SEO and AEO-optimized blogs, landing pages, and resources that help businesses streamline email management. My strategies focus on solving real customer pain points while boosting organic traffic and conversions.Previously, as an ORM Analyst at Odigma, I sharpened my skills in managing online reputation and executing crisis management strategies to build and protect brand credibility. My experience as a Corporate Communications Intern at ABB enhanced my ability to create clear, impactful, and strategic internal communications.Core Competencies: • Content Marketing: Creating in-depth blog posts, case studies, and whitepapers for B2B SaaS. • SEO & AEO: Leveraging keyword strategy and optimizing content for featured snippets and voice search. • Lead Generation: Aligning content with the marketing funnel to drive qualified leads. • (ORM) Reputation Management: Handling brand sentiment, crisis response, and review management. • Cross-functional Collaboration: Working closely with product and sales teams to align content with business goals.I thrive at the intersection of storytelling, SEO, and performance marketing, always exploring innovative strategies to amplify brand narratives and maximize ROI.Let’s Connect!I’m always excited to exchange insights on content marketing, lead generation, or brand strategy. If you’re passionate about driving growth through powerful storytelling and strategic marketing, let’s chat! Feel free to send me a message.
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