Bianca Bulat

Channel Marketing Manager @NiCE

Work with partners to effectively drive awareness through events, content, and other forms of demand generation while collaborating with NICE Marketing teams and the Partner Sales team • Work with partners to implement co-marketing strategies and programs to increase market share & new sales • Develop strong business relationships with senior executives supporting the alliance partnerships • Co-develop overall joint partner go-to-market plans; and be responsible for the development of the marketing element • Lead strategy and approach to partner participation of NICE sponsored events like NICE Partner Summit • Coordinate and improve partner involvement in third-party events where NICE is participating • Collaborate with the NICE marketing teams on regional joint alliance partner activities Report on success metrics and dashboards for internal reporting • Plan, manage and report on partner marketing budget • Jointly develop, with our partners, customer success stories and compelling joint-value propositions that highlight how a successful partnership led to customer success Secure high-profile global NICE event sponsorships from partners and support the event benefits execution