Bianca Minshull

Global Head of Vapour Portfolio Strategy, Development and Planning @BAT

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Global Head of Vapour Portfolio Strategy, Development and Planning @BAT

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London, GB

EDUCATION

2010 — 2011

GIBS Business School (Gordon Institute of Business Science)

LDP

2015 — 2017

University of South Africa/Universiteit van Suid-Afrika

Honours, Business, Management, Marketing, and Related Support Services

2002 — 2004

Unisa

Bachelor of Commerce (B.Com.), Marketing

SKILLS

Customer InsightSales and Trade MarketingBusiness StrategyBrand ManagementTrend Analysis and DevelopmentFmcgManagementMarketing ManagementProject ManagementStrategy DevelopmentAtl,Btl and Shopper MarketingConsumer SegmentationPackaging and Product DevelopmentMarketing ResearchConsumer InsightsSegmentationPeople Leadership and DevelopmentStrategyResearchMarketing

ABOUT BIANCA MINSHULL

I love everything about Brand building, yes even the commercial aspects and developing exceptional talent. I thrive when presented with a seemingly impossible challenge or project which flexes my creativity,strategic thinking and hard earned commercial skills,especially when working with diverse and multicultural teams. The more pressure the better, managing multiple high value projects with tight deadlines is my Jam. I have spent the last 16 years developing my talents and skills across various functions in Marketing and retail in different countries, developing and building powerful and valuable brands and businesses, none of which would be possible without a strong, skilled and motivated team. I go about building that team by harnessing their potential and creating an environment that people who are smart,hardworking and passionate thrive in. I like to keep things simple, if it can\'t be explained in normal everyday language in a concise way then it has not been fully thought through. I am always looking for innovative and fresh ideas to improve and learn because it can always be better. Recently I have moved into my dream role, developing Brand portfolio\'s over multiple countries and leading and developing a diverse and multi-cultural team.

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Bianca Minshull — Global Head of Vapour Portfolio Strategy, Development and Planning at BAT in London, GB | Unifers