Bhumika N.
Digital Marketing Strategist @Rpa Technologies Pvt. Ltd
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WORK HISTORY
Digital Marketing Strategist @Rpa Technologies Pvt. Ltd
Bhopal, IN
Manage the Meta Ads Campaigns using Facebook (Meta) Ads Manager and strategize the Ad Creatives to be used for using in the Ads.• Maintain sheet of Client Data for using in Facebook Ads for Retargeting in MOF strategy.• Create Lookalike audiences from the existing Client Data and targeting those audiences using Facebook Ads for better Ad Campaign Results.• Develop and implement Social Media strategies to increase Brand Awareness and Engagement.• Create and publish content, such as posts, images, and videos, to drive Engagement and Traffic.• Manage and strategize the content for posting on Instagram Posts and Reels.• Analyze the data and insights of Instagram Posts and Reels using Instagram Insights.• Manage and strategize the content for posting on Facebook Posts and Reels.• Using Bit.ly to shorten URLs for using them in Facebook Posts and Reels description for driving traffic on Website.• Prepare and maintain MS Excel Post Planning Sheet for planning the Posts and Reels content for Instagram and Facebook.• Manage and strategize the Video content creation for uploading the Videos and Shorts on YouTube channel.• Using YouTube Creator Studio for managing and uploading the YouTube Videos and Shorts.• Manage and strategize the content for posting on LinkedIn page, X Twitter page and Pinterest.• Manage and optimize the Google Ads Adwords Campaigns.• Using Google Keyword Planner for identifying and researching Keywords for Targeting in Google Ads PPC Campaigns.• Using Google Trends for identifying the Seasonal and Trending Keywords for utilizing in PPC Campaigns.• Using SEMrush for identifying and researching Keywords for Targeting in Google Ads PPC Campaigns.• Monitor and Analyze website traffic analytics using Google Analytics.• Monitor and Analyze specific Tag wise data for better analysis of Traffic using Google Tag Manager.• Monitor and Analyze the data for Email Marketing Campaigns using Email Marketing Analytics.
EDUCATION
Barkatullah University, Bhopal
Bachelor of Commerce - BCom
Barkatullah University, Bhopal
Master of Business Administration - MBA
ABOUT BHUMIKA N.
I am a Digital Marketing Strategist specializing in social media marketing, paid ads (Meta & Google), SEM, and sales growth. With expertise in client handling and lead generation, I create data-driven strategies that drive engagement, conversions, and revenue. Passionate about performance marketing and ROI-focused campaigns, I help brands scale effectively. Let’s connect and grow together!
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