Bhavna Gandharva
Digital Advertising Specialist @Moneris
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WORK HISTORY
Digital Advertising Specialist @Moneris
Toronto, ON, CA
Planning and optimizing multi-channel digital advertising campaigns across Meta, Google, TikTok, and Spotify/audio, managing ~$80K monthly paid media budget to drive B2B lead generation and brand awareness.•Improving paid social and display performance, increasing CTR by 38% and reducing CPC by 24% through audience refinement and creative testing.•Executing weekly optimization actions (bid adjustments, budget reallocation, targeting refinement), lowering CPL by 27% and improving conversion efficiency.•Launching and scaling acquisition campaigns across Moneris solutions (Go, Total Commerce, Online Payments), generating 850+ qualified leads per quarter.•Leading UTM and Salesforce tracking standardization, improving attribution accuracy by 30% and enabling reliable campaign reporting.•Conducting keyword and search term optimization in Google Ads, improving Quality Score from 5.9 → 7.4 and reducing wasted spend by 22%.•Reallocating budget across Meta, Google, TikTok, and audio channels, increasing spend on high-performing segments and improving ROI by 26%.•Partnering with design and web teams to align ads with landing pages, increasing landing page conversion rate by 19%.
EDUCATION
Humber College
Postgraduate Degree, Global Business Managment
N.R. Institute of Business Management (GLS-MBA)(SFI)-Ahmedabad 735
Bachelor of Business Administration, comunication
ABOUT BHAVNA GANDHARVA
Digital Marketing Specialist | Google & Meta Ads Expert | SEO & SEM Strategist | Growth-Focused MarketerWith over 3 years of experience in digital marketing, I specialize in designing and executing performance-driven strategies across Paid Media (Google Ads, Meta Ads), SEO, and SEM. From keyword research to campaign optimization, I turn data into results and clicks into customers.I’ve successfully managed and scaled ad campaigns across diverse industries—maximizing ROI, lowering acquisition costs, and boosting brand visibility. I combine technical know-how with creative thinking to align digital efforts with business goals.Let’s connect—I’m always up for a good marketing challenge!
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