Sonali Singh
Product Marketing Manager @Moneris
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WORK HISTORY
Product Marketing Manager @Moneris
Toronto, ON, CA
Lead go-to-market (GTM) strategy for the SaaS and Payments portfolio within the SMB Restaurant vertical, driving positioning, launch execution, and revenue growth.• Drove initiatives targeting mid-market to enterprise SaaS clients, focusing on revenue growth. • Collaborated with diverse teams to align product offerings with market demands. • Developed comprehensive marketing strategies that increased brand visibility, merchant engagement and adoption.
EDUCATION
Pune University
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT SONALI SINGH
I’ve spent over a decade working in B2B and SaaS as a product marketer. 12+ years of product marketing experience in Canada, the US, APAC, and leading over 25 launches. Throughout my career, I’ve led the Go-to-market (GTM) strategies, orchestrated cross-functional collaboration, and built strong teams focused on delivering measurable business outcomes. With all these years of experience, I consider myself a strategic partner, providing data-driven insights and resources to deliver product growth with broader business goals.I see myself as a strategic partner, leveraging data-driven insights and customer-centric approaches to align product growth with the organizational goals. My superpowers-Market Research-Go-to-market strategy -Sales Enablement-Cross-functional stakeholder alignment-Ideal Customer Profiles (ICPs), buyer personas, and segment strategy-Customer-Centric Messaging: Data-backed positioning that speaks directly to target audiences.
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