Bhavik P.

Salesforce Developer @Atkore

Pittsburgh, PA, US

Designed and developed Salesforce solutions based on functional, migration, and integration requirements. Integrated Salesforce with Marketing Cloud to optimize campaign management, email marketing, and customer engagement. Led MCAE/Pardot to enhance email marketing and lead nurturing through automation flows, templates, and engagement programs. Created 150+ custom objects, fields, and layouts, reducing data redundancies by 25%. Managed data updates and monitored integration performance, supporting data quality initiatives. Implemented integration strategies between Salesforce and ERP systems, boosting data consistency. Led Salesforce integration with AI-driven analytics via REST APIs, increasing lead conversion by 35%. Gathered and analyzed business requirements to implement CPQ solutions aligned with client needs. Collaborated with CRM leaders to document CRM requirements, ensuring alignment with business objectives. Participated in two-week sprints, facilitating backlog grooming and sprint demos. Developed user training and technical documentation, enhancing team collaboration and Salesforce proficiency. Maintained application security and data integrity, adhering to company standards. Built 50+ custom reports and dashboards in Sales Cloud and Account Engagement, tracking campaign ROI and sales KPIs. Supported system audits and compliance requests, ensuring regulatory adherence. Investigated data needs using JDE and SQL, improving data accuracy. Developed and tested custom Apex and Java solutions to streamline processes. Configured Salesforce declarative features, including flows and validation rules, to enhance user adoption and operational workflows.

Gujarat Technological University (GTU)

Bachelor's degree

University of the Cumberlands

Master of science in information technology