Bhavadharani Kumar
Digital Marketing Operations Specialist @Averna Powered by Spherea
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WORK HISTORY
Digital Marketing Operations Specialist @Averna Powered by Spherea
Montreal, QC, CA
In this role, I manage and streamline digital marketing operations to ensure efficient and scalable processes. My key responsibilities include:• Overseeing the implementation and optimization of marketing automation workflows, ensuring seamless campaign execution in HubSpot.• Leading account-based marketing (ABM) strategies by developing targeted, personalized campaigns that enhance lead generation and customer engagement.• Analyzing marketing performance data to identify opportunities for optimization and improve overall campaign efficiency.• Managing digital content distribution across social media platforms, while tracking and analyzing engagement metrics to drive brand visibility.• Collaborating with cross-functional teams to ensure alignment between marketing strategies and business objectives.This role allows me to leverage my expertise in digital marketing operations to drive growth and operational excellence for Averna.
EDUCATION
Velammal Engineering College
Bachelor's degree, Electrical, Electronics and Communications Engineering
ABOUT BHAVADHARANI KUMAR
Hi! Here’s a snapshot of who I am: Strategic Marketer: I bring a data-driven mindset to marketing operations, optimizing workflows and campaigns to boost efficiency and performance. I excel in using automation tools to streamline processes and enhance lead management. Growth-Oriented Leader: I focus on continuous improvement, identifying opportunities to enhance marketing strategies and drive measurable results for the business. ABM Specialist: With a keen understanding of account-based marketing, I create targeted workflows and campaigns that align with business objectives and maximize impact. Analytical Thinker: I thrive on transforming data into actionable insights, ensuring every marketing decision is backed by metrics that matter. Social Media Enthusiast: From content creation to engagement, I manage social media strategy to build a strong digital presence and foster brand growth. Event Coordination Pro: In my previous roles, I successfully managed internal and external events, including trade shows and webinars, ensuring seamless execution and meaningful engagement.Let\'s make marketing smarter, together!
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