Bhargav Kumar Kalvakuntla

Sr Ajo Aep Developer @Starbucks

Seattle, WA, US

Installed and configured AEM 6.4 and AEM 6.5 Web Content Management System.• Implemented dynamic customer journeys and omnichannel campaigns using Adobe Journey Optimizer.• Configured AJO Offer Libraries with eligibility rules, constraints, and decisioning logic based on real-time profiles.• Integrated Adobe DAM with AJO and AEM for personalized content delivery across channels.• Developed and managed capping logic across campaigns to ensure optimal engagement without oversaturation.• Activated customer segments using AEP Real-Time Customer Profiles and Segment Builder. • Created APIs and workflows using Adobe Experience Platform to support dynamic decisioning.• Integrated Workfront with AJO to streamline campaign planning and content workflows.• Configured and managed AEP RT-CDP schemas, datasets, and dataflows to build unified customer profiles.• Implemented real-time and batch data ingestion pipelines integrating CRM, POS, and behavioral data sources.• Built audience segments and activation workflows leveraging AEP’s Real-Time CDP for omnichannel targeting.• Developed API-based audience activation via AEP RT-CDP, enabling data synchronization with Adobe Target and external systems.• Integrated Adobe Edge Network for real-time data streaming and low-latency personalization across channels• Utilized Edge Network for real-time data sync and personalization with low latency.• Developed OSGi services, components, and workflows for dynamic content and approval processes.• Led A/B testing strategies using Adobe Target integrated with AEM and AJO.• Designed and developed, AEM building blocks including templates, components, dialogs, widgets, workflows.• Created Touch UI components and created few dialogs using version 6.5.• Implemented Component renditions using slightly framework.• Deployed and configured AEMaaCS for cloud-native content management with auto-scaling and automated updates.