Bhagyashri Kolhe

Brand and Communication Executive @Govind Milk & Milk Products Pvt. Ltd

Pune, IN

Branding & Marketing Campaigns (ATL and BTL Branding Initiatives):Planning and executing marketing activities across print, digital, outdoor, and in-store promotions, improving brand awareness and recall• Exhibition Planning and Management:Managing participation in regional and national exhibitions from start to finish, to enhance brand presence.• On-Ground ActivitiesOrganizing product sampling and engagement activities in residential societies to build local market presence.• Corporate Activation & B2B Engagements:Managing the corporate exhibitions and activation drives aimed at strengthening B2B relationships and expanding institutional sales channels.• Event Planning & Execution:Successfully organized key internal events such as annual sales meets, foundation day celebrations, team-building initiatives, fostering organizational culture and employee engagement.• Market Surveys:Conducting surveys to understand customer preferences and trends, helping shape product and marketing strategies.• Competitor Analysis:Studied competitors products and campaigns, providing insights to improve pricing, promotions, and product positioning.

Lovely Professional University

Master of Business Administration - MBA

College of Agriculture Business Management ,Loni

B.Sc. (hons.) (ABM)