Ricardo Williams

Marketing Director @Whatimpact

Leading marketing and brand strategy for whatimpact, the UK’s social value matchmaking platform connecting purpose-driven organisations with the resources they need to deliver real impact.I’m here to build a marketing engine that not only performs but matters. From tightening segmentation and sharpening our messaging to boosting traffic, conversions and visibility, my role is about aligning every touchpoint with our mission. That means smarter strategy, better tools, clear KPIs and a consistent voice across every audience, public, private, VCSE and beyond.But most of all, it’s about driving real change. Making social impact easier to find, easier to fund and impossible to ignore.