Bez Tarrahi
Non Food Manager @Asda
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WORK HISTORY
Non Food Manager @Asda
Sutton, GB
Category ManagementProduct Range DevelopmentSeasonal & Promotional PlanningMerchandising StrategyStock Control & Availability ManagementSales & Margin OptimizationVendor Performance ManagementTeam Leadership & Staff TrainingStore Standards & Customer Experience
EDUCATION
Iran University of Science and Technology
Master's degree, Construction engineering and management
Kingston University
Master of Science - MS, Renewable Energy Engineering
Azad University South Tehran Branch, Technical and Engineering Faculty
Bachelor of Science - BS, Civil Engineering (Structural Engineering)
ABOUT BEZ TARRAHI
Results-driven Retail & Sales Manager with over 12 years of international experience spanning luxury, FMCG, and franchise retail. Proven track record in senior leadership roles at ASDA UK and Nestlé (7+ years Sales & Marketing Manager), managing multimillion-pound operations, wholesale partnerships, and retail portfolios across fashion, lifestyle, and FMCG categories. Skilled in sales growth, customer engagement, merchandising, wholesale distribution, and team leadership, with success leading teams of 100+ and delivering consistent double-digit revenue growth.Fully authorized to work in the UK and equipped with strong analytical and project management skills, complemented by an MSc in Renewable Energy and a background in civil engineering. Adaptable, resilient, and passionate about driving business growth and enhancing customer experience in diverse international retail markets.• Performed case studies on renewable energy technologies (wind, solar, biomass), zero-carbon and green buildings• Designed and developed energy efficient and environmentally sustainable construction projects
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