Betsy T.

Senior Growth Marketing Specialist @VITAL WorkLife

Minneapolis, MN, US

Serve as the primary HubSpot Marketing Hub owner and hands-on producer, building and maintaining emails, landing pages, forms, workflows, and campaigns that drive lead generation and engagement.• Design and deploy campaign assets end-to-end in HubSpot, including branded templates, modules, and automation supporting webinars, content offers, and lifecycle marketing.• Developed, implemented, and continuously optimized lead scoring models within HubSpot, aligning behavioral and fit criteria to improve MQL quality, routing, and sales visibility.• Build and refine workflows, segmentation, and lifecycle logic to support accurate lead qualification, nurturing, and cross-team handoffs.• Maintain CRM data integrity through list logic, lifecycle management, QA processes, and governance, ensuring reliable reporting and clean execution.• Collaborate cross-functionally to support campaign launches, troubleshoot automation issues, and iterate on scoring and workflow logic.• Execute A/B testing and performance analysis across emails, CTAs, and landing pages to improve engagement and conversion rates.• Ensure brand consistency and functional QA across all HubSpot assets while scaling campaigns in a fast-moving environment.

West Virginia University

Bachelor of Arts - BA