Beth Calaby
Campaign Manager @Positive Planet
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WORK HISTORY
Campaign Manager @Positive Planet
Manchester, GB
Joining a small but mighty marketing team, I hit the ground running, owning end-to-end campaign delivery across social, email, and beyond for a mission-led organisation driving social impact across the globe. From strategy to execution, I manage the full campaign lifecycle: building structures, refining data, and continuously optimising performance to drive meaningful results. Whether it\'s a webinar, an email sequence, or a multi-channel social push. What I own- Multi-channel social media strategy, content, community, and platform management - Email campaign creation, delivery, and optimisation - Campaign structure, execution, and post-campaign performance reporting - Data refinement and audience segmentation to sharpen targeting - HubSpot CRM management and marketing automation - Webinar planning, coordination, and promotion - Sales support: equipping the team with the right content and collateral - Working cross-functionally within a lean, fast-moving marketing team at the intersection of business and social good - Copywriting, including SEO readability, for website, webinar, social, email, and partnership content
EDUCATION
The Manchester Metropolitan University
BA Hons Film and Media Studies, Film and Media Studies
ABOUT BETH CALABY
Heya, I’m Beth I am a (2 x award-winning get me) marketer, social media expert, reader, writer, friend, film fanatic, and much more. In my day to day I often get the opportunity to wear many hats, including - Media / Marketing strategy- Content Creation- Paid Advertising (Meta, TikTok, GA, LinkedIn, and Spotify - just to round them all off hehe)- Crisis Management and Resolution (I am a voice note extraordinaire!)- Product Generation, execution, and adaptation - from merch, to packages, to pricing, I\'ve been involved in it all- Video & sound editing - Social media mentorship & strategy- LinkedIn coaching of C-Level / exec employees- And lots, lots more… I am also a BA Joint Hons Film and Media Graduate of The Manchester Metropolitan University, graduating with a First Class Joint Honours and The Programme Leaders Prize. I won two awards for my marketing projects during University, from the Crown Prosecution Service and the Portico Library Want to get in touch to chat marketing (or anything else, I am particularly fond of films as you can probably tell!) Drop me a line > b••••••••@gmail.com
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