Bethany Geris

WORK HISTORY

EDUCATION

SKILLS

ABOUT BETHANY GERIS

I’m a consumer. I’m a millennial. I’m a working mom, balancing the demands of family and career, always looking for ways to maximize both my time at home and my impact at work. In other words, I’m the marketing persona that every major brand is trying to reach.Every day, I’m immersed in a world of constant marketing—and while that might overwhelm some, it fuels my passion. It\'s in this space that I\'ve found my calling: Digital Marketing. I’m constantly tuned in to the consumer experience, noticing every detail that has been carefully crafted to guide me toward a brand’s end goal. Whether it’s the font selection, influencer partnerships, automated emails, sales pitches, or Instagram ads, I see how each element tells a story and connects with me as a consumer.But here\'s the thing: while I\'m being marketed to, I\'m also learning. Each interaction sharpens my ability to refine my own strategies, ensuring I can better serve the next consumer with deeper insights and more thoughtful approaches.In today’s fast-evolving digital landscape, a seamless, personalized journey is essential for brand success. Consumers need to feel connected at every touchpoint, and that’s where I come in. As the marketing world continues to change and grow, I thrive on juggling the full spectrum of marketing tactics, bringing creativity, strategy, and precision to every project I tackle.A few highlights of my work: • Digital Strategy• Email Strategy• Retargeting Advertising on Google Analytics and Feathr• Social Media Advertising on Facebook, LinkedIn, and Instagram• Website Strategy, Development, and Management on platforms including Wordpress, Optimizely, Hubspot, ASP Showoff and A2Z Personify• Email Marketing in Hubspot and Pardot• App Development• CRM Management• Graphic Design with advanced knowledge of Adobe InDesign, Photoshop, and Illustrator• Working knowledge of basic HTML and CSS coding