Beth Wurtmann

Director of Marketing and Business Development @Pierro, Connor & Strauss, Llc

Latham, NY, US

As Marketing Director of a growing, progressive Trust and Estates Planning, Long-Term Care and Elder Law firm, I am responsible for strategic marketing, communications and public relations activities, with a key focus on business development, community outreach, brand awareness, lead generation and relationship building. I plan and execute virtual and in-person events for over 300 attendees, and produce PowerPoint presentations for national conferences. I also manage promotion and content for four websites, a live radio show and robust eMarketing program with Constant Contact, Adobe Creative Suite, YouTube, video, podcasts and webinars (Zoom and GotoWebinar). Lead generation and sales are closely tracked through Salesforce, Google Analytics, paid and organic social media. Strong interpersonal skills. Supervision of marketing staff.

Quinnipiac University

Master of Science, Interactive Media

University of Minnesota

B.S., Science