Beth Slim
Head of Marketing @Beurer Uk Limited
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WORK HISTORY
Head of Marketing @Beurer Uk Limited
I lead the UK marketing function for Beurer, Europe\'s leading health & wellbeing brand. As the first marketing hire, I built the function from the ground up, establishing brand strategy, repositioning the brand, scaling the team, and driving awareness from 1% to 11%:Brand Strategy & Repositioning- Repositioned brand from aging medical devices to youth-focused wellness lifestyle, rebuilding target audience and product strategy – driving brand awareness from 1% to 11% nationally (15% in under-35s)- Led strategic shift from aging product lines toward future-growth categories (femtech, therapy devices, at-home wellness tech)- Own UK tone of voice and creative direction; consulted on global English-language communicationsCreative Direction & Campaigns- Led creative strategy to support repositioning; commissioned UK-specific photoshoots and brand content with creative concepting and on-set art direction (several assets licensed globally)- Developed integrated campaigns across digital, OOH, print, retail, influencer and podcast, driving +100% increase in hero product sales,+356% site sessions,+223% landing page traffic- Launched influencer marketing as new growth channel (UK as global testbed) with 10%+ engagement ratesTeam & Commercial Performance- Built and developed marketing function plus agency partners and creator network- Full P&L responsibility- Partner closely with performance, e-commerce and sales teams- Average ROAS of 3.86 while building long-term brand equity- Strategic B2B partnerships: Argos, Holland & Barrett, Boots, John Lewis, Pharmacy channels- Improved TrustPilot rating from 1.9* to 3.8* in under 12 monthsBusiness Leadership- Sit on senior leadership team, influencing product selection, pricing, distribution strategy- Restructured business to bring customer service under marketing, implementing Salesforce CRM and Aircall integration- Led marketing for UK e-commerce platform launch
EDUCATION
Lancaster University
Bachelor's degree, Sociology & Criminology
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing
ABOUT BETH SLIM
I\'m a strategic marketing leader specialising in consumer brands across health, wellness and lifestyle. I focus on building brands that connect with audiences while driving measurable commercial growth.At Beurer UK, I\'ve led the repositioning of the brand from medical devices to youth-focused wellness lifestyle, rebuilding our target audience strategy and driving brand awareness from 1% to 11% nationally (15% in under-35s). I\'ve built the UK marketing function from the ground up,establishing brand positioning, scaling the team, and partnering with senior leadership to influence product, distribution and business strategy.My approach balances long-term brand building with performance marketing, creative direction with commercial outcomes. I believe every customer touchpoint shapes brand perception, which is why I restructured our business to bring customer service under the marketing function.Seven years in sales and account management before moving into marketing gives me a strong commercial lens on brand decisions.I also provide strategic marketing consultancy to businesses and startups, helping them build brand strategy, positioning, and go-to-market plans.
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