Beth Mallinson

WORK HISTORY

EDUCATION

ABOUT BETH MALLINSON

Head of Brand Marketing | Brand Strategy | Creative DirectionI lead brand strategy and marketing at Harry Hall International, a 134-year heritage brand, where I combine my design foundations with strategic marketing expertise to build brands that honour history while engaging modern audiences. I started my career in design before transitioning into brand marketing - a journey that taught me how to bridge creative vision with commercial execution. That combination means I can lead brand workshops, develop visual identity systems, and direct creative work while ensuring everything ladders up to measurable business objectives.My work spans brand architecture and positioning, creative campaign development, FCA-regulated communications, and building engaged communities from the ground up. I specialise in turning insights into compelling brand stories and strategies into action.Key highlights include- Launching and scaling membership programmes - Leading brand development from vision and mission through to visual identity- Developing strategic partnerships that amplify brand impact- Navigating complex stakeholder landscapes across regulated sectorsI combine hands-on creative thinking with formal design and marketing training to lead work that\'s both strategically grounded and creatively confident.I\'m always happy to connect with creative directors, brand strategists, or professionals working in heritage, community, or mission-driven organisations. York, UK