Beth Laffin

Managing Director, Head of International Affairs @Burson

I lead Burson’s International Affairs practice, managing an international team and overseeing multi-market communications programs that build and protect client reputations globally. I advise senior leaders on crisis management, strategic messaging, and public affairs while specializing in developing multiyear communications strategies that drive authentic storytelling and measurable results.My role involves navigating complex stakeholder ecosystems, balancing priorities, and fostering an inclusive, entrepreneurial culture, alongside delivering bespoke training for executives and internal teams.