Beth Edwards
Head of Audience Insights and Strategy @Cowshed
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WORK HISTORY
Head of Audience Insights and Strategy @Cowshed
Cardiff, GB
EDUCATION
Cardiff University / Prifysgol Caerdydd
BA Joint Honours, Journalism and Cultural Criticism
Cardiff University / Prifysgol Caerdydd
Postgraduate Diploma, Broadcast Journalism
Ogmore Comprehensive School
GCSE / A - Levels, Various Subjects
SKILLS
ABOUT BETH EDWARDS
As Head of Audience Insights and Strategy at Cowshed, I oversee integrated behaviour change campaigns focused on some of society’s most pressing issues. What sets my work apart is an unflinching dedication to putting communities at the heart of communications. I am fastidious about ensuring no voice goes unheard in pursuit of 360 degree insights. Armed with these insights, I lead a dynamic team to deliver creative, impactful, integrated communications campaigns on time and within budget. My mission is to ensure every campaign meets client goals through curiosity, commercial insight, and strategic execution. Previous roles at BBC News sharpened my editorial leadership and audience engagement expertise, particularly in political journalism and content strategy based on audience needs. I bring a collaborative, solutions-focused approach to managing complex projects, with advanced skills in audience outreach and media relations. I am an ILM certified leader with training in change management and progressive coaching. My commitment to fostering representation and participation is reflected in my work with under-served communities and mentoring initiatives.
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