Bertrand Desselas

WORK HISTORY

EDUCATION

SKILLS

ABOUT BERTRAND DESSELAS

My business expertise, openness and pragmatic approach to the Fashion environment allow me to meet many challenges. Knowing how to break habits with a proven track record of success and leadership quality, I ensure a growth policy.With more than 10 years of experience in Retail, I have gained expertise in strategic development, performance analysis and direct and cross management. I know how to breathe a global vision of the company while maintaining an operational approach in order to identify future growth drivers.Actor and responsible, I like to accompany in theirs developments the teams entrusted to me. My strategies of conquering new markets, with a fresh look, contribute to this desire for change. My product sense and intuition allow me to identify trends. My sourcing experience, particularly in Asia and in Euromed, completes my skills.Some examples of my achievements -Installed Wap Two as the referent brand of La Halle-Reduce timing between creation and dispatch-Upgraded the Creeks brand-Reflated the Lifestyle department by lowering sales prices. Results -Market share 8% from the first season-3 months for the Tony Parker brand and 2 months on the update products-Turnover increase of 5% Ca and 8% of the margin-Turnover at + 54%, margin + 40% by decreasing sales prices of 4%. If you want to follow me on Twitter #desselas1