Christina Berry
Senior Research Consultant @Brandwatch
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WORK HISTORY
Senior Research Consultant @Brandwatch
Own a portfolio of 4 to 7 accounts, managing the scoping, development, execution, and delivery of quantitative and qualitative custom research projects, and serving as a strategic advisor for global clients across industries• Manage project teams of analysts and/or contractors, collaborating closely on deliverables, and overseeing client relationships and communication• Undertake complex data analysis across a suite of tools to provide insights and recommendations to client business questions• Specialize in projects ranging from brand monitoring, campaign reporting, crisis management, industry benchmarking, audience identification, topical and trend analysis, content ideation, competitive intelligence, to product launch learnings, and more• Interpret generative and proprietary AI (Iris), understanding the nuances behind LLMs and teasing out the true insights• Mentor designated research analysts on my accounts• Constantly innovate by creating new methodologies, then train the Professional Services team how to emulate• Brandwatch is owned by Cision
EDUCATION
Wake Forest University
Bachelor’s Degree, English Language and Literature, General
The John Cooper School
High School Diploma
SKILLS
ABOUT CHRISTINA BERRY
Christina is a data storyteller, providing brands with actionable insights through custom quantitative and qualitative research projects and social intelligence infrastructure. She has 10 years of experience in strategic consulting and marketing roles serving global clients or working in-house in the social listening, professional services, SaaS, social media and content strategy, data analytics, consumer and market research, and brand development spaces, supplying data-driven findings and business recommendations. She graduated summa cum laude from Wake Forest University with a Bachelor\'s Degree in English and a minor in Art History.
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